AZKO (ACES) Eyes Secondary and Tertiary Markets

AZKO (ACES) Eyes Secondary and Tertiary Markets

PT Aspirasi Hidup Indonesia (ACES) expands AZKO outlets in secondary and tertiary markets post-Ace Hardware exit, targeting 25-30 new stores in 2025.

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Rabu, 27 Agustus 2025 | 05:00

Bisnis.com, JAKARTA — PT Aspirasi Hidup Indonesia Tbk. (ACES), operator of retail chain AZKO, is expanding into tier one and tier two cities (secondary and tertiary markets and cities) as part of its expansion strategy following its departure from the Ace Hardware brand.

ACES ended its licensing agreement with Ace Hardware Indonesia at the end of 2024. Since then, ACES has been expanding its reach into secondary and tertiary markets such as Tangerang, Tasikmalaya, and Kolaka in Southeast Sulawesi. The Kolaka location marks the company’s 255th store in Indonesia and its second AZKO outlet in Southeast Sulawesi.

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