Industry or Retail: Two Possible Targets for Sweetened Beverage Excise

The government has narrowed down two possibilities for the excise on sweetened beverages aimed to control sugar consumption, set to take effect in the second half of 2025.

BisnisIndonesia.id, JAKARTA — The Finance Ministry’s Customs and Excise Directorate General has narrowed down two schemes for excise on sweetened beverages—one to be imposed at the industry, factory, or company level (on-trade), and another at the store and retail level (off-trade).

“As for which one will be imposed, we are still discussing the technicalities, but we will pay attention to the administrative burden compared to its impact,” said Akbar Harfianto, head of Excise Tariff and Base Price Sub-Directorate at the customs office in Rawamangun, East Jakarta, Friday (10/1/2025).

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