How Shopee Responds to Indonesia’s Startup Slump

Shopee is opting to relocate part of its workforce to lower-wage regions in response to tightening competition and profitability pressures.

Asteria Desi Kartika Sari, Ni Luh Anggela
Rabu, 4 Juni 2025 | 18:30

Bisnis.com, JAKARTA — As global pressures mount and competition tightens, major startups in Indonesia are taking measures to maintain profitability. In particular, TikTok-Tokopedia recently laid off hundreds of workers, while Grab is reportedly eyeing a GoTo takeover.

Like Tokopedia, Shopee is also faced with an increasingly intense competition among e-commerce platforms as logistics and operating costs soar. However, unlike Tokopedia, rather than slashing its workforce, Shopee is making efficiency efforts through relocating their operations.

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