Bisnis.com, CIKARANG — Automotive brand holders (APM) from China and Japan are pursuing different strategies to boost car sales in the second half of 2025 amid a weakening national automotive market. While Chinese APMs are aggressively entering the market with a range of new products, Japanese brand holders are eyeing diverse product line-ups across segments.
Wuling Motors’ marketing director, Ricky Christian, said that launching new products is the firm’s strategy to face intense competition in Indonesia’s automotive market.
