Sampoerna (HMSP) and Philip Morris Double Down on Smoke-Free Cigarette Strategy

Sampoerna (HMSP) and Philip Morris Double Down on Smoke-Free Cigarette Strategy

HM Sampoerna’s cigarette sales have continued their downward trend, falling to levels not seen since the onset of the pandemic.

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Jumat, 1 Agustus 2025 | 15:00

Bisnis.com, JAKARTA — PT HM Sampoerna Tbk. (HMSP) has seen its sales continue to decline, nearing the lowest point since the Covid-19 pandemic. In contrast, sales of heated tobacco units (HTU) have continued to gain traction.

According to Philip Morris International Inc., HMSP recorded sales of 39.3 billion cigarettes in H1/2025, down 1.5 percent YoY from 39.9 billion cigarettes in the same period last year.

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